The New York City MTA recently rolled out an innovative awareness campaign involving thousands of subway posters to enlighten straphangers on how to comport themselves when riding public transportation. Oh, it’s also posted in five languages, just to make sure the message gets through.
Courtesy counts. Don’t hog the pole. Don’t eat here. Don’t primp or clip your nails. Do give your seat to the elderly. No manspreading. Cover your mouth when you sneeze. That sort of thing.
The campaign is bright and succinct, but what I like most about it is the shining headline: “Be Someone Who Makes it a Better Ride For Everyone.”[Read more…] about Dragon Wranglers of Creative Ops