Summary: It sometimes happens that creative teams are given a digital tool that might not be best suited for their needs. Jira is a great example — it might be brought in by the IT department as a “safe” choice without understanding some of the core needs of its potential users. But all is not lost. Despite Jira’s reputation as sub-optimal for managing creative work, you can make the best of the situation if you know how to create a ticket type and develop workflows that are more friendly to your needs.
[Read more…] about Take Control of JiraA Better Workflow – Posts
8 Top Takeaways from Creative Ops Conference
Creative Operations is on a roll.
Even just five years ago the term “Creative Ops” was barely even a thing. But now it’s popping up all over the place — via online jobs postings and LinkedIn, and conferences are beginning to take notice. Just a couple of years ago Henry Stewart added a day-long Creative Ops track to its premiere digital asset management conferences. And this year, Insight Exchange got into the action with a dedicated 2-day event of its own.
This is an exciting trend, and it’s right up my alley.
For the two decades that I’ve worked in the creative industry, one constant I’ve observed is that the enterprise is driven by the creative process. The operational side was stuck in a supporting role — just make things happen and don’t ask too many questions.
[Read more…] about 8 Top Takeaways from Creative Ops ConferenceConference Talks: The Creative Operations Role
When I joined AT&T’s digital creative team in the fall of 2016, my job title included a couple of words that even four years ago you didn’t hear very much. Those words were “Creative Operations.”
Change has happened quickly. Creative Ops, as a management concept, is popping up on online jobs postings and LinkedIn. This is definitely a trend — more and more creative organizations are devoting strategic leadership resources to getting the work done smarter and better.
Companies like ConceptShare are using the term to stand out from the competition.
And conferences are starting to join the party.
[Read more…] about Conference Talks: The Creative Operations RoleCreative Ops & Empathy Maps
About the Killer Ops series:
How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.
What This Is Empathy Maps glean the juicy parts from your interviews and research to help you visualize the things that challenge your team — what they see, think, feel, and hear.
Why it Matters Brings home the pain and aspirations of the people you work with and shines a light on issues that your Future Creative Ops might be able to resolve.
[Read more…] about Creative Ops & Empathy MapsCreative Ops and the Power of Personas
About the Killer Ops series:
How can creative teams increase their value proposition? Is it possible to manage Creative Ops like a startup? Following the entrepreneurial model of Product Development, creative teams – and organizations – can develop a framework for continuous innovation, improved operations, and greater success.
What This Is: User personas are composite profiles that represent clusters of users.
Why it Matters: Personas humanize the key themes across our creative work group, while stripping out the distraction of real identities. Personas capture the needs and behaviors of the people in our team, and also help inform your department direction and strategy.
[Read more…] about Creative Ops and the Power of PersonasA Farther Look: Get Out of the Building
About the Killer Ops series:
How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.
What’s Special About External Interviews? We’re getting the expert views of people outside our business workplaces.
Why External Interviews Matter An outside perspective will help give us context, inspiration, and confidence.
[Read more…] about A Farther Look: Get Out of the Building