Brilliant creative work starts with the germ of an idea, built out by a great design team.
But ideas don’t just emerge, fully expressed, into a welcoming world. Success hinges on brilliant execution— a good battle plan… how the great work gets produced, to ensure top-quality execution and a smooth landing.
I love the creative process, and I love seeing ideas being brought to life. But what I’m truly obsessed with is the middle part — how the work-in-progress happens. To be sure, success in this realm depends a great deal on a talented and dedicated team, and also discipline and good processes.
But a major facet of execution is also the tech — the tools used in the process of producing the work, and how they enable the flow of ideas and design and content iterations during the creative development process.[Read more…] about Improvising with Digital Tools is not a Strategy