A Better Workflow

Solving Hard Creative Operations Problems

Workflow

Improvising with Digital Tools is not a Strategy

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Brilliant creative work starts with the germ of an idea, built out by a great design team.

But ideas don’t just emerge, fully expressed, into a welcoming world. Success hinges on brilliant execution— a good battle plan… how the great work gets produced, to ensure top-quality execution and a smooth landing.

I love the creative process, and I love seeing ideas being brought to life. But what I’m truly obsessed with is the middle part — how the work-in-progress happens. To be sure, success in this realm depends a great deal on a talented and dedicated team, and also discipline and good processes.

But a major facet of execution is also the tech — the tools used in the process of producing the work, and how they enable the flow of ideas and design and content iterations during the creative development process.

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Take Control of Jira

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Summary: It sometimes happens that creative teams are given a digital tool that might not be best suited for their needs. Jira is a great example — it might be brought in by the IT department as a “safe” choice without understanding some of the core needs of its potential users. But all is not lost. Despite Jira’s reputation as sub-optimal for managing creative work, you can make the best of the situation if you know how to create a ticket type and develop workflows that are more friendly to your needs.

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