A Better Workflow

Solving Hard Creative Operations Problems

Product Management

The Evolution of Comedy Central’s Creative Content Hub

by

This is a tale of two departments that tore Comedy Central’s digital creative content hub in half.

I jest! We’re comedy natives — no drama for us!

A core goal of CC Share (the name of Comedy Central’s Content Hub), was that it should serve the needs of two separate business units that each needed a way to manage multimedia content. We started out thinking we could solve everything with a unified code base. But when that strategy hit a wall, we pivoted to a multi-tenant platform that gave us more flexibility to create a focused and unique interface for each group.

[Read more…] about The Evolution of Comedy Central’s Creative Content Hub

Creative Ops: The Sweet Spot for a Digital Hub

by

When it comes to workflow solutions, my presentations at Henry Stewart have espoused a decidedly contrarian point of view, based on my experience and a sound business case at Comedy Central. 

Our creative review and approval system is built in house using Ruby on Rails, hosted by Amazon Web Services. We chose not to outsource the creativity that is so vital to our process.

Comedy Central’s content marketing arm currently produces 3,000 to 4,000 graphics a month, across all media types. A 30-second spot could easily go through 20 revisions before it’s fit to release. The same holds true for everything else. And there’s a lot of conversation that surrounds this work. We needed a way to manage all this stuff that enhanced and supported our existing team structures and processes.

[Read more…] about Creative Ops: The Sweet Spot for a Digital Hub