All Posts in Process Optimization

September 19, 2018 -

The “Tech Stack” Trap

Summary: There are numerous ways that workers in today’s digital world wind up using the wrong tools and systems. But it all adds up to one thing: Their jobs are harder. There’s friction and lost opportunity along every step of the way, distorting not only the process, but also the outcomes.

I’ve been the dismayed observer of workgroups being gifted digital tools that are totally wrong for their jobs… and I’ve watched in amazement at the lengths these same users will go — out of frustration — to create clever hacks and workarounds.

My perspective comes from a career in the creative industry (here, and here) prior to moving over to tech/telecomm — but the problem pervades every industry.

One cause is a lack of structure… actually, no structure at all. Users confront a mess of scattered applications (email, spreadsheets, files on a network drive) that evolved and mutated over the ages. I jokingly call this a grassroots tech stack — cobbled together by people just trying to get through the day. Definitely not the result of any systematic approach.

Another cause might be a tool that simply has the wrong focus. Software systems acquired for some specific original purpose are then deployed across the enterprise in ways that would make even the creators of the system cringe.

Read more

June 2, 2017 -

Get Better Jira in 7 Steps

Take Control of JIRA

by Kevin Gepford

Quick question: If a task management tool was offered free for your creative group, yet it was anti-collaborative, punchlist-focused, provided no way to visually manage your work, and worst of all was profoundly ugly… if all these things were true, would you accept it?

Who am I kidding… of course not!

But haha this is a trick question — in the real world you might not have a choice. The tragic truth is that creative teams are often forced into using a massively inappropriate tool, chosen by the IT or business sides of the org without any thought to creative’s needs.

That tool has a name. And its name is Jira.

Read more

August 12, 2016 -

Data and the Power of DAM at Comedy Central

DAM at Comedy Central

by Kevin Gepford

Digital Asset Management at Comedy Central got its start as a grassroots initiative, and over the years had steadily grown in size and usefulness while never quite achieving institutional legitimacy.

One day I realized I was tired of explaining to our creative and business managers – every year – why investing in our Digital Asset Management system was so important. I needed to figure out how to present my case for DAM in a way that made sense to them.

Read more

August 2, 2016 -

Comedy Central Uses DAM to Find the Funny

DAM at Comedy Central

by Kevin Gepford

Digital Asset Management was one of my early initiatives at Comedy Central, and it’s remained one of my all-time favorite projects there.

Comedy Central’s DAM system was originally created by — and for — the print design team. The initiative started small, but it grew to serve additional teams across the larger creative workgroup. Over the course of a decade its reach eventually expanded to serve a broad swath of users across Viacom’s corporate enterprise — users who have come to depend on it for ready access to a collection of more than 50,000 of Comedy Central’s branded digital assets.

Read more

February 12, 2016 -

The Evolution of Comedy Central’s Creative Content Hub

CC Share - Evolution

by Kevin Gepford

This is a tale of two departments that tore Comedy Central’s digital creative content hub in half.

I jest! We’re comedy natives — no drama for us!

A core goal of CC Share (the name of our content hub), was that it should serve the needs of two separate business units that each needed a way to manage multimedia content. We started out thinking we could solve everything with a unified code base. But when that strategy hit a wall, we pivoted to a multi-tenant platform that gave us more flexibility to create a focused and unique interface for each group.

Read more

February 3, 2016 -

Comedy Central Dumps its Obsolete Optical Media Archive

CC Dumps Optical Media

by Kevin Gepford

Comedy Central migrated its entire Brand Creative archive to a modern system, and tossed 18 years worth of optical media into the dumpster.

Here’s how.

We had amassed 800+ CD’s and DVD’s in a comprehensive archive of all source files — for every single print project generated by the Brand Creative group since the team… well, pretty much since the team’s very beginnings.

Read more

January 22, 2016 -

Dragon Wranglers of Creative Ops

Dragon Wranglers

by Kevin Gepford

The New York City MTA recently rolled out an innovative awareness campaign involving thousands of subway posters to enlighten straphangers on how to comport themselves when riding public transportation. Oh, it’s also posted in five languages, just to make sure the message gets through.

Read more

October 25, 2015 -

General Assembly: A Personal Review

General Assembly

by Kevin Gepford

I’m fresh off the General Assembly boat, and couldn’t feel happier about my experience.

GA offers a great array of fresh, focused career-building courses on web development (front- and back-end), user experience (UX) design, as well as iOS development, data analytics and digital marketing.

What class did I take, why did I do this, and what did I learn?

Read more