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Creative Operations

Killer Ops: Business Model for Creative Operations

July 12, 2016 by Author

About the Killer Ops series: 

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

What’s the Business Model Canvas? The Canvas is a one-page template that lays out both what you do, and how you go about doing it. It documents existing business models — or helps develop new ones — and provides a framework for you to design, challenge, invent, and change.

Why it Matters The canvas forces you to distill everything you do down to its essence — and create a document that visually explains it. The template works for businesses and start-ups, and also for teams and departments within larger organizations.

[Read more…] about Killer Ops: Business Model for Creative Operations

Creative Ops & SWOT Analysis

June 16, 2016 by Author

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

About the Killer Ops series:

What’s SWOT?: SWOT analysis is a framework for doing research and formulating a business strategy. It analyzes strengths, weaknesses, opportunities and threats, and can be applied to existing businesses, teams and departments, and new business ideas.

Why it Matters: This is essential for developing your group’s Value Proposition. Insights from your internal research are synthesized to map ways to improve operations, use resources more efficiently, and anticipate risks to your group and its success.

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Creative Ops: How to Make a Plan

May 6, 2016 by Author

About the Killer Ops series:

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

What This Is: A results-oriented series of steps to flesh out an idea and carry it to the finish line.

[Read more…] about Creative Ops: How to Make a Plan

Creative Ops & First Steps of Discovery

April 30, 2016 by Author

About the Killer Ops series:

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

What This Is: Put on the thinking cap and come up with broad ideas about how to improve Creative Operations.

Why It’s Important: Without a plan, we won’t know where we’re going.

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What Can Creative Ops Learn from Product Management?

April 25, 2016 by Author

About the Killer Ops series:

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

As a Creative Operations leader you see your team struggling on a daily basis to get the work done, in an environment that sorely needs a makeover.

The creative workplace is largely reactive — lurching from crises to crisis, shooting at everything in sight, rushing to meet deadlines, and driven by creative visionaries with their mercurial ways. 

We need to make some changes in our approach. As the Grail Knight said to Indiana Jones in “The Last Crusade”: It’s important to choose wisely.

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Conference Talks: Building a Creative Ops Ninja Team

March 31, 2016 by Author

In just a few weeks, the 2016 Henry Stewart DAM NY Conference will feature an all-new Creative Operations track. I’m thrilled to return as a speaker.

Save the Date: May 5-6, 2016

For the past two years at the conference, I’ve talked about Comedy Central’s digital content hub at — first as a case study focusing on the benefits our system offered to our creative team. Last fall, at the Los Angeles conference, I dove a little deeper into our strategy and development process, and the business benefits of the in-house product development of our solution to address several core creative operations needs.

What interests me most right now, and what I’ll be talking about, is a strategic approach for improving creative operations. A lot of organizations haven’t yet reached the point where creative ops are regarded as a distinct and essential business role requiring leadership and focused attention. 

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