Creative Operations

Conference Talks: The Creative Operations Role

April 1, 2017 by Editorial Team

When I joined AT&T’s digital creative team in the fall of 2016, my job title included a couple of words that even four years ago you didn’t hear very much. Those words were “Creative Operations.”

Change has happened quickly. Creative Ops, as a management concept, is popping up on online jobs postings and LinkedIn. This is definitely a trend — more and more creative organizations are devoting strategic leadership resources to getting the work done smarter and better.

Companies like ConceptShare are using the term to stand out from the competition.

And conferences are starting to join the party.

[Read more…]

Creative Ops & Empathy Maps

March 3, 2017 by Editorial Team

About the Killer Ops series:

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the entrepreneurial model of Product Development, creative teams – and organizations – can learn to think and act like a startup, to develop a framework for continuous innovation, improved operations, and greater success.

What This Is Empathy Maps glean the juicy parts from your interviews and research to help you visualize the things that challenge your team — what they see, think, feel, and hear.

Why it Matters Brings home the pain and aspirations of the people you work with and shines a light on issues that your Future Creative Ops might be able to resolve.

[Read more…]

Creative Ops and the Power of Personas

January 17, 2017 by Editorial Team

About the Killer Ops series:

How can creative teams increase their value proposition? Is it possible to manage Creative Ops like a startup? Following the entrepreneurial model of Product Development, creative teams – and organizations – can develop a framework for continuous innovation, improved operations, and greater success.

What This Is: User personas are composite profiles that represent clusters of users.

Why it Matters: Personas humanize the key themes across our creative work group, while stripping out the distraction of real identities. Personas capture the needs and behaviors of the people in our team, and also help inform your department direction and strategy.

[Read more…]

A Farther Look: Get Out of the Building

December 18, 2016 by Editorial Team

About the Killer Ops series:

What’s Special About External Interviews? We’re getting the expert views of people outside our business workplaces.

Why External Interviews Matter An outside perspective will help give us context, inspiration, and confidence.

[Read more…]

A Closer Look: Talk to Your Staff

October 4, 2016 by Editorial Team

About the Killer Ops series:

What’s Special About Internal Interviews? The focus is inward — a deep dive with your team and people from the groups you serve and support.

Why Internal Interviews Matter These help us get a clearer picture of our team’s workflow, environment and needs.

[Read more…]

Killer Ops: Minimum Viable Product?

September 7, 2016 by Author

About the Killer Ops series:

How can creative teams increase their Value Proposition? How can they become better strategic partners in the organization? Following the model of Product Development, creative teams – and organizations – can learn to think and act like a startup, and develop a framework for continuous innovation, improved operations, and greater success.

What is a MVP? Validating an idea by identifying the smallest things that could be done to get results.

Why it Matters By starting small you test your ideas, as well as gain momentum, experience and credibility in your quest to make a bigger difference.

[Read more…]