Summary: After jumping in to salvage a crash-and-burn 80-hour production job, I spent six months reinventing a complex digital pipeline that spanned multiple creative and business units. With new processes, organizational change, and automation, the results were off-the-charts amazing.
Sometimes the Pipes Will Just Burst. Without Warning.
Last March I found myself halfway across the country buffing my brain at the Adobe Summit in Las Vegas. The conference was pretty much over for the day, and just as I was getting into happy hour… a panicked call came from the home office in New York.
My team had just received the Mother of all Job Requests — at the end of a grueling week producing digital marketing and web pages for a new iPad on att.com. Then, WHAM! Out of the blue, another device manufacturer decided to make a major product launch of its own — and my team was called back into action.
The upshot was that we had six working days to produce about 2,750 product image assets for our e-commerce catalog. One of our in-house client/partners had placed the order, with a hard deadline. They would not give us more time to do the work, even though I begged.
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