When I joined AT&T’s digital creative team in the fall of 2016, my job title included a couple of words that even four years ago you didn’t hear very much. Those words were “Creative Operations.”
Change has happened quickly. Creative Ops, as a management concept, is popping up on online jobs postings and LinkedIn. This is definitely a trend — more and more creative organizations are devoting strategic leadership resources to getting the work done smarter and better.
Companies like ConceptShare are using the term to stand out from the competition.
And conferences are starting to join the party.
[Read more…] about Conference Talks: The Creative Operations Role