I’m passionate about creative technology, transforming process and workflows, media management, and the people at the heart of creative operations — and I love to talk about it.
My presentations are informative and engaging, and are well received and highly rated by audiences. If you’d like me to speak at your seminar or conference, get in touch through the contact form below.
”How to Succeed Fast“
I presented actionable ideas to simplify processes, discover roadblocks, boost morale, and solve gnarly problems, based on my personal experiences and lessons learned from my peers. The goal was to inspire listeners to find creative solutions to assert leadership, make a visible difference, build trust, and create momentum and enthusiasm for longer-term objectives.
“Creative Ops and the Tech Stack”
I talked about a Tech Stack Canvas conceptual model I developed to help assess a potential tech supplier's core competencies and relevance to a creative team's needs. The visualization uses four quadrants to help decision-making and build a business case for a Creative Ops digital toolkit.
I also participated in an executive roundtable with fellow industry veterans Dickson Bueno, Carrie Roberts, and Thom Caughlin (led by Workfront’s Gary Clinger) discussing the state of the Creative Operations role and its emerging importance within creative organizations.
“Kevin and I have collaborated on several creative operations events, where he has been an invaluable addition. He is able to effectively communicate his expertise and deliver insightful observations, all while engaging audiences with his sharp wit and humor. His dedication to his craft and willingness to openly contribute his knowledge have positioned him as a thought leader.”
SEAN O’MEARA, Content Director at Insight Exchange Network
“The Role of Creative Operations — Today… and Tomorrow”
Participated in an executive roundtable with fellow industry veterans to discuss the state of the Creative Operations role and its emerging importance within creative organizations.
This is a special topic for me — I’m in such a role myself at AT&T’s Digital Marketing Group.
“The Killer App… is Killer Ops!”
Presentation focused on optimizing the three dimensions of teams, digital tools, and business considerations for creative operations success. Discussed ways to identify bottlenecks and opportunities for process improvement, develop a tech model to map the capabilities of potential vendors against their demonstrated needs, and identify opportunities for greater effectiveness within the organization.
“Kevin has spoken at several technology events that I’ve helped to organize. He is very knowledgeable in his subject areas, can deliver a clear vision, produces highly creative visuals and importantly is extremely enthusiastic, up-beat and has no trouble engaging audiences.”
DAN LUPER, Managing Director at Henry Stewart Events
“Digital Workspaces for Creative Ops”
Presented Comedy Central’s business requirements, strategies, and goals and that led to in-house development of a digital creative workforce solution. Discussed the competitive landscape and the reasons we decided to build, not buy, our solution. System improved brand consistency, achieve cost savings and efficiencies, and helped unify three separate creative teams into a single collaborative group.
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“How Comedy Central Did It”
Presented a behind-the-scenes look at Comedy Central’s successful in-house development of a creative digital workspace, how the finished product meets the brand’s unique needs, and how it stood up in comparison to third-party solutions. My goal was to inspire attendees to examine their own work environment for ways to make a difference – to think big, and to think outside the box.
My presentation was rated by attendees as one of the top-3 best sessions.
“Developing for the Enterprise using Open Source”
Presented the concepts and development process of Comedy Central’s digital workspace. Discussed its cloud-based and open source foundation, and demonstrated unique features that improved workflow efficiency, teamwork, and collaboration, and helped brand consistency.
“Digital Asset Management: A Case Study"
Presented an in-depth look at Comedy Central’s digital asset management initiative, for “Media Hoarders” seminar. Focused on how our customization of Extensis Portfolio enabled 50,000 brand assets to be shared across the enterprise via firewall-protected portal.
Interviewed for the “DAM Champ” series on digitalassetmanagement.com. Digital Asset Management is where it all began for me. I installed my first DAM system more than 10 years ago, in my early days at Comedy Central. That experience sowed the seeds of a growing interest in technology that enables creative teams to thrive — especially tools that help production and creative workflows.
In an interview format, I talk about why Comedy Central utilizes both an off-the-shelf digital asset management system and a pioneering house-built content management system. Each system provides distinct value which supports and improves the network’s creative operations in unique and specific ways. de Gyor’s general interest is in DAM deployments in various industries. I focused on Comedy Central’s bespoke system, which I believe is at the frontier of content management and shows a way forward for the industry.
Podcast • Transcript
Story in TechTarget about digital asset management and how enterprises prefer big all-purpose solutions, but frequently find their needs are better met with a suite of smaller more targeted tools. My opinion is a hybrid: Off-the-shelf systems are general-purpose by design, which limits their ability to be customized to unique situations. But, companies can get a great unified system that meets their top requirements if they build it.
Authored a white paper for the digital asset management industry’s leading professional journal, describing the in-house development process, business considerations and implementation of a digital workspace that managed review and approval for Comedy Central’s creative output.
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© [y] Kevin Gepford. All rights reserved.