October 22, 2017

Me, talking about Digital Asset Management

I'm a DAM Champ

I’m a DAM Champ

I recently had a chance to share my thoughts on digital asset management, digital workflows, and creative operations technology with the great folks at Widen.

Digital Asset Management is where it all began for me. I installed my first DAM system more than 10 years ago, in my early days at Comedy Central. That experience sowed the seeds of a growing interest in technology that enables creative teams to thrive — especially tools that help production and creative workflows.

I’ve seen a steady proliferation of systems designed to meet a growing range of use cases. You don’t have to look any further than DAM and Creative Operations conferences — which are experiencing record-breaking attendance, combined with sponsor boom across many areas of specialization.

But even as these systems grow their capabilities and expand their reach, the glue that holds it all together is the foundational need to manage those digital assets in the first place.

You can find my interview on the Digital Asset Management blog — check it out.

Thanks to Melanie Olsen and Nora Gehin!

January 11, 2016

Creative Ops: Digital Tool Ad-Hockery

Ad hockery

by Kevin Gepford

Great creative work can’t get produced without a great design team.

But success depends on a lot more than just those endpoints. It also hinges on how the great work gets produced.

I’ve always been interested in the middle part — the work-in-progress and the way the media is managed. A major facet of this is technological — what tech gets deployed, and how it’s managed, and ultimately used, by the creative team.

There are a couple of ways that a fail can happen. It might fail by neglect — by the organization ignoring the problem and doing nothing. But also, the organization might identify the needs but take the wrong action and end up with bad technology.

This post is about the first: Neglect.

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December 8, 2015

Creative Ops: The Problem With Task Management

Task Management

by Kevin Gepford

Within the last year Comedy Central augmented its digital workspace with two new third-party systems, one for task management system and a sister system for project management. This filled a real need; our workflow tool already let users leave notes and comments about the media, and it retained the chain of conversation around a project or asset. But it just wasn’t enough.

So here we go again — creating two more silos of information and communication. Clearly, this went against my conviction that an integration solution should be our first resort. But, a void was filled… however poorly.

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December 3, 2015

Creative Ops: The Sweet Spot for a Digital Hub

Sweet Spot

by Kevin Gepford

When it comes to workflow solutions, my presentations at Henry Stewart have espoused a decidedly contrarian point of view, based on my experience and a sound business case at Comedy Central.

Our creative review and approval system is built in house using Ruby on Rails, hosted by Amazon Web Services. We chose not to outsource the creativity that is so vital to our process.

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December 3, 2015

Creative Ops: Digital Workspaces Can Get the Last 20%

20 percent

by Kevin Gepford

It’s a big confusing world out there, with solutions offered for every possible workflow challenge. That’s why conferences like the Henry Stewart one I recently attended are so important.

Operations professionals go to find answers and to learn from case studies like mine from Comedy Central to see how other enterprises are dealing with workflow issues. (Read my other blog post about how I helped Comedy Central find its Sweet Spot.)

Attendees are trying to understand the problem space, trying to find the right answers, and hoping to meet very smart and dedicated solution providers and vendors.

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