All Posts in Digital Asset Management

October 22, 2017 - Comments Off on Me, talking about Digital Asset Management

Me, talking about Digital Asset Management

I’m a DAM Champ

I recently had a chance to share my thoughts on digital asset management, digital workflows, and creative operations technology with the great folks at Widen.

Digital Asset Management is where it all began for me. I installed my first DAM system more than 10 years ago, in my early days at Comedy Central. That experience sowed the seeds of a growing interest in technology that enables creative teams to thrive — especially tools that help production and creative workflows.

I’ve seen a steady proliferation of systems designed to meet a growing range of use cases. You don’t have to look any further than DAM and Creative Operations conferences — which are experiencing record-breaking attendance, combined with sponsor boom across many areas of specialization.

But even as these systems grow their capabilities and expand their reach, the glue that holds it all together is the foundational need to manage those digital assets in the first place.

You can find my interview on the Digital Asset Management blog — check it out.

Thanks to Melanie Olsen and Nora Gehin!

August 12, 2016 - Comments Off on Data and the Power of DAM at Comedy Central

Data and the Power of DAM at Comedy Central

DAM at Comedy Central

by Kevin Gepford

Digital Asset Management at Comedy Central got its start as a grassroots initiative, and over the years had steadily grown in size and usefulness while never quite achieving institutional legitimacy.

One day I realized I was tired of explaining to our creative and business managers – every year – why investing in our Digital Asset Management system was so important. I needed to figure out how to present my case for DAM in a way that made sense to them.

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August 2, 2016 - Comments Off on Comedy Central Uses DAM to Find the Funny

Comedy Central Uses DAM to Find the Funny

DAM at Comedy Central

by Kevin Gepford

Digital Asset Management was one of my early initiatives at Comedy Central, and it’s remained one of my all-time favorite projects there.

Comedy Central’s DAM system was originally created by — and for — the print design team. The initiative started small, but it grew to serve additional teams across the larger creative workgroup. Over the course of a decade its reach eventually expanded to serve a broad swath of users across Viacom’s corporate enterprise — users who have come to depend on it for ready access to a collection of more than 50,000 of Comedy Central’s branded digital assets.

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February 3, 2016 - Comments Off on Comedy Central Dumps its Obsolete Optical Media Archive

Comedy Central Dumps its Obsolete Optical Media Archive

CC Dumps Optical Media

by Kevin Gepford

Comedy Central migrated its entire Brand Creative archive to a modern system, and tossed 18 years worth of optical media into the dumpster.

Here’s how.

We had amassed 800+ CD’s and DVD’s in a comprehensive archive of all source files — for every single print project generated by the Brand Creative group since the team… well, pretty much since the team’s very beginnings.

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