by Kevin Gepford
Great creative work can’t get produced without a great design team.
But success depends on a lot more than just those endpoints. It also hinges on how the great work gets produced.
I’ve always been interested in the middle part — the work-in-progress and the way the media is managed. A major facet of this is technological — what tech gets deployed, and how it’s managed, and ultimately used, by the creative team.
There are a couple of ways that a fail can happen. It might fail by neglect — by the organization ignoring the problem and doing nothing. But also, the organization might identify the needs but take the wrong action and end up with bad technology.
This post is about the first: Neglect.