Summary: It sometimes happens that creative teams are given a digital tool that might not be best suited for their needs. Jira is a great example — it might be brought in by the IT department as a “safe” choice without understanding some of the core needs of its potential users. But all is not lost. Despite Jira’s reputation as sub-optimal for managing creative work, you can make the best of the situation if you know how to create a ticket type and develop workflows that are more friendly to your needs.
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