Creative Operations is on a roll.
Even just five years ago the term “Creative Ops” was barely even a thing. But now it’s popping up all over the place — via online jobs postings and LinkedIn, and conferences are beginning to take notice. Just a couple of years ago Henry Stewart added a day-long Creative Ops track to its premiere digital asset management conferences. And this year, Insight Exchange got into the action with a dedicated 2-day event of its own.
This is an exciting trend, and it’s right up my alley.
For the two decades that I’ve worked in the creative industry, one constant I’ve observed is that the enterprise is driven by the creative process. The operational side was stuck in a supporting role — just make things happen and don’t ask too many questions.
[Read more…] about 8 Top Takeaways from Creative Ops Conference