What This Is Gleans the juicy parts from your interviews to show what challenges your team, and what they see, think, feel, and hear.
Why it Matters Brings home the pain and aspirations of the people you work with and shows you the things that your Future Creative Ops might be able to resolve.
You’ve done the same during your interviews and persona development — uncovering numerous pain points within your team. Product Managers put a lot of effort into learning more about their customers to glean insights about their pains, needs and problems. This brings focus to the development of their product or app.