About the Killer Ops series:
How can creative teams increase their value proposition? Is it possible to manage Creative Ops like a startup? Following the entrepreneurial model of Product Development, creative teams – and organizations – can develop a framework for continuous innovation, improved operations, and greater success.
What This Is: User personas are composite profiles that represent clusters of users.
Why it Matters: Personas humanize the key themes across our creative work group, while stripping out the distraction of real identities. Personas capture the needs and behaviors of the people in our team, and also help inform your department direction and strategy.
[Read more…] about Creative Ops and the Power of Personas