Digital Asset Management at Comedy Central got its start as a grassroots initiative, and over the years had steadily grown in size and usefulness while never quite achieving institutional legitimacy.
One day I realized I was tired of explaining to our creative and business managers – every year – why investing in our Digital Asset Management system was so important. I needed to figure out how to present my case for DAM in a way that made sense to them.
I turned to storytelling.
[Read more…] about Data and the Power of DAM at Comedy Central