A BETTER WORKFLOW develops web-based applications that help creative organizations manage their media creation process and maximize teamwork. We solve the challenges of getting the work developed, routed, and approved.

Our systems are designed, from the ground up, to optimize and improve your unique workflow. Our work is based on a core understanding of what you do, who you are, and how you get things done – because this is what I believe works best.

The development process kicks off with a discovery phase. Research starts with your staff, managers, and users on the sidelines to find out their processes, frustrations, and goals. Every aspect of the workflow is examined. I’m interested in your day-to-day activities and your deliverables, the relationships between people, teams and departments, and in repetitive tasks and bottlenecks. I also look for ways to enable your staff and teams to work more closely together.

Only after doing all this can we think about developing a strategy and implementing the solution.

Systems we develop can eliminate or reduce email chains and job jackets, cut down the numbers of printouts, and keep a permanent record of projects and media as they move through the development, routing and approval process. We give team members the communication and sharing tools they need to do their jobs, and provide managers the ability to track the work, all in one place.

Everyone involved with getting the work done will feel the benefits.

Key Features:

Everything is organized and searchable.

Online and cloud-based.

Designed for mobile devices.

Centralized updates, approvals, and notes and comments.

Trackable workflow.

Lightboxes for presentations and sharing.

Built-in communication tools to send email & large files.

What’s Great:

Specifically designed to optimize existing and unique workflows.

Users can see all recent work at a glance.

Creates collaboration even among dispersed work groups.

Streamlines and simplifies management of projects and users.

Essential tools are all in one place.

Clean design is free of unneeded features.

Reduces repetitive tasks.

… and, users love it.

Who Can Benefit:

Creative Departments

Marketing Teams

Ad Agencies

Digital Developers


Video Editors

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